visual identity,
type design,
business cards,

As type and storytelling can be the basis for any interesting story, my practices are not limited to only graphic design, but also include creative writing, illustration and graphic novels.

Between the lines

Type & storytelling

Graphic design can take many forms, from printed products to digital media. It varies from scholar texts to commercial brands. As a creative, I often find myself taking up new challenges and designing visuals for many different media at once. Despite this variety, my works rest on two solid foundations: stories and typography.

With a firm belief that there is a story behind every brand, product, event or person, I start every project with a thorough research. Sometimes, I weave the collected data into a new story and tell it using graphic solutions.

Furthermore, I have with time developed a great passion for type, typography and lettering. As a happy coincidence, we broadly use letters to tell stories. Even so, the use of the alphabet in graphic design extends much further beyond typesetting. Lettershapes can be formed and deformed to tell their own stories. It is the dynamic between these two elements that inspire me to explore and to create.

Linh Dong


For more information please contact

Latest from the blog

Early bird

I’m an early bird. I like the word early bird. It’s an honor to be able to compare myself to a bird. Besides, it suggests that there are, among birds themselves, both early and late risers. Imagine a family of daddy bird, mommy bird and children birds, can it be that one of the family…

Read More
Hanoi appartments

Chuyện nhà tập thể

Mình lớn lên trong một căn hộ nhỏ bé trên gác năm của một khu nhà tập thể tại Hà Nội. Nhà tập thể đối với mình là một khái niệm vô cùng thân thương. Bởi vậy nên mình vẽ và viết vài dòng về nó.

Read More

Designer Essential: Creativity can get technical

Things evolve quickly around us, especially in the graphic industry. To keep myself up-to-date with these technical developments, I made a list of interesting tutorials about Adobe Photoshop, InDesign, Illustration and other things.

Read More