Skills:
Packaging design, branding
Client:
Personal project at LUCA School of Arts
Date:
2020
About the product
Haspengouw presents itself as a distinctive organic grain genever, crafted in accordance with the cherished traditions of Hasselt. Throughout its production, the master distillers of this genever are dedicated to preserving local agriculture and safeguarding the birds that depend on grain fields during winter. Despite the strong presence of established competitors like Filliers, Bols, and Smeets in the genever market, Haspengouw stands apart. It embodies the harmonious fusion of tradition and modernity, as well as the convergence of nature and culture.
Design Goals
The branding strategy revolves around this very essence. Illustrations vividly express the distillers’ commitment to the local environment, while the typography bridges the gap between tradition (with high thick-thin contrast) and modernity (utilizing a sans-serif font).
Linh Dong 