Skills:
Packaging design, branding
Client:
Team project at LUCA School of Arts.
In collaboration with: Sam de Backer, Cynthia D’Hamer, Simon Tackaert.
Date:
2020
Project Overview 💫
Most dog foods are highly processed and unhealthy. Naturis offers a healthier alternative: natural, additive-free dry dog food. As a newcomer in a competitive market, Naturis needs distinctive packaging to showcase the benefits of its products for dog owners.
Target Audience ❣️
Naturis caters to modern dog owners who prioritize responsible living and the well-being of their pets. The brand also provides a gentle solution for dogs with sensitive digestion.
Market Research 🔎
We conducted visits to supermarkets and pet stores where various dog food brands were sold. The majority of packaging displayed: images of happy and healthy dogs, pictures of the kibbles, and highlighted product advantages.
To stand out, Naturis can differentiate itself through storytelling, creating a unique visual experience.
Idea 💡
We aimed to reach dog moms and dads, people who deeply care for their fur babies and want only the best for them. What brings more joy to caring parents than seeing their children grow up healthy and become whatever they aspire to be in the future? Imagine your little doggo as a firefighter or even a soccer player! Wouldn’t you be proud?
Solution 💥
🐾 We combined happy dog photography with hand-drawn illustrations to tell stories of dogs and their “career dreams”.
🐾 The icons at the back are also illustrated in a uniformed design.
🐾 The packaging design is fun and playful, reflecting the joy of happy dogs.
🐾 This playfulness is also evident in the logo, which depicts your furry friends wagging their tails in anticipation of healthy kibbles!
Linh Dong 